3.11 THREE AUDIENCES
The same programme is pitched three different ways
4 min
On avoided cost
To a public payer
“You currently spend X per placement. We deliver the same prevention for Y, and you pay only if it works.”
On value chain and reporting
To a corporate
“Your supply chain runs through these communities. This gives you a verified outcome you can report.”
On evidence and leverage
To a philanthropist
“Your contribution carries three to ten times its value in other capital, and the result is measured.”
The programme stays the same. The opening sentence changes, and it decides whether there is a second meeting.