3.10 THE PITCH DECK
A pitch deck opens with the executive summary
5 min
8 to 10 slides
Short version
Sent with the first introduction, covering summary, context, opportunity, impact, team and ask.
20 to 25 slides
Long version
Sent after the first meeting, covering every section plus the model and the annexes.
Eleven sections
- Executive summary, the whole deal on one slide.
- Disclaimer, what this document is and is not.
- The context, the problem sized and sourced.
- The change, what shifted and why now.
- The opportunity, what the investor is being offered.
- The solution, the programme and the structure.
- The impact, outcomes, metrics and verification.
- The governance, who decides and who is independent.
- The risks, named, allocated and mitigated.
- Team and track record, who has done this before.
- The ask, amount, instrument, use of funds and timeline.